Rhetorical Analysis Essay Example for Free

Rhetorical Analysis Essay Do you struggle to find equilibrium between excelling at work and spending productive, quality time with loved ones at home? With the technology that is available in the twenty first century, it is now possible for educated professionals to decide whether they would like to work from home and collaborate with family members to meet work demands. Alesia Montgomery is an African American Ethnographer who wrote â€Å"Kitchen Conferences and Garage Cubicles: The Merger of Home and Work in the 24-7 Global Economy†. This study was one of many published in 2008’s book entitled The Changing Landscape of Work and Family in the American Middle Class: Reports From the Field, which focused on â€Å"providing insights into the changing nature of working families in the United States† (1008). Montgomery’s main argument is that today’s modern society and global economy have enabled families to â€Å"merge work and home in quasi-entrepreneurial ways† (1018), which will in turn deepen the attachment between family members. Her secondary claim is that the merging of these two worlds does not come without a downside; your home will no longer â€Å"serve as a refuge from job pressures† (1018) and job demands may be â€Å"made more invasive by the use of innovative communication technology† (1019). The main purpose of this essay is to identify and analyze Montgomery’s main and secondary arguments, to describe two types of support she uses, how they help her claims, and to identify her intended audience. Montgomery proposes that â€Å"transformations in gender relations, management strategies, and technological practices† (1018) play integral roles in the opportunities for families to decide how to combine or balance their home lives with work demands. She goes on to state that women’s access to equal education and equal employment opportunities have â€Å"expanded the possibilities for spousal collaboration in technical professions† (1010), and that being able to collaborate on work projects at home will create a more intimate and interdependent family. She then provides statistics showing the percentage of women graduating with a degree in engineering jumped 16. 5% in just 30 years (1011). The statistics provide hard evidence to her claim that women are gaining increasing access to technology based jobs, and appeals to the reader’s logos. Montgomery spent a period of five years in the field following a couple in their thirties, who were living in one of these collaborative, â€Å"job-sharing† (1012) middle class families in order to obtain â€Å"a view of the world from their perspective† (1008). Basing her argument off this research provides a stronger emotional connection to the writing than if Montgomery were to use sweeping generalizations throughout. Montgomery structures her essay in a narrative format, writing in the first person. She was successful at attempting to appeal to her audience’s ethos by making her writing less formal while keeping an educated voice. The writing opens with an introduction to Marjenah and Steve, who share a home with Marjenah’s parents in Silicon Valley. Montgomery appeals to her readers’ pathos by illustrating the family’s world: â€Å"Emails, faxes and phone calls linked their home to high-tech firms within Silicon Valley. Although there were no parking lots or numbered suites, their neighborhood†¦was, in some sense, a busy industrial park† (1009). Montgomery recalls the different ways in which they rely upon each other, and states that the interdependence this family possesses is an opportunity for each member help one another handle job demands. She details the countless nights Steve spent on his wife’s projects after getting home from his job as well as the way Marjenah was needed to proof read Steve’s reports and to review her mother’s paperwork for her department store job. The father worked at an outside tech firm, but served as the family’s technical support (1016). This ethnographic research directly relates to her main point that equality in the education within a family has enabled collaboration in the home, and allows us to spend more time with those we love. Combining the statistics that show women gaining access to technical jobs are increasing with the representation of a modern, job-sharing family that include both sexes collaborating on high-tech projects helps validate the essay’s argument. Montgomery’s goal is to inform families of new opportunities on how to balance work and home life, so in order to provide a full picture; she explores the potential downsides to living in a modern job-sharing family. Montgomery’s secondary claim states that working collaboratively on â€Å"job tasks at home† (1018) will increase â€Å"family cohesion† (1018), but that this combination will in turn eliminate the idea of your home being an escape from job pressures. She helps substantiate this argument by referring again to the subjects of her study, an emotional appeal. Steve summarized his perception of the situation, explaining that â€Å"job demands limited the control that they had over the time and space of family life† (1019). Montgomery makes her audience connect to this point on an emotional level by describing the conflicts the couple experienced because of the stresses their job-sharing created. She details Marjenah having to â€Å"constantly manage sounds† (1015), as well as the couple getting into arguments over the amount of energy each puts into one another’s work, citing that sometimes the main incentive for them to make up was the pressure of work calling again. It is clear to the reader that Montgomery is simply making an argument to explore this alternative lifestyle. She uses many different types of support throughout her writing in order to make her argument more informative; two will be analyzed further. Montgomery continuously includes professional opinions with quotes from past studies that are on the same topic as her own work. This gives the reader necessary background knowledge on the topic, by allowing the audience to have a more complete understanding as to how the economy has been playing a role in the decisions we make regarding how we balance our lives, since the Industrial Revolution. She opens with a quote from nineteenth century writer John Ruskin, which states home will only be home, until â€Å"the anxieties of the outer life penetrate into it† (1008). This grabs her reader’s attention, and provides a possible thesis for her writing. Montgomery explains separating work and home life has not always been the normal ideal, giving her reader a brief history on the â€Å"transformation of family labor from agrarian to high-tech work† (1010). She does this with quotes and ideas from over ten different sources, many of the sources she chose are known in the fields of Anthropology and Sociology. This is extremely helpful for her ethical appeal, because it shows Montgomery took the time to gain an understanding of the contextual relevance of her selected topic. Some of the work she cites claims things such as â€Å"In the early twentieth century, corporations supplanted many family firms, credentialed engineers replaced informally trained mechanics, and ‘big science’†¦rose to prominence. †(1011) and that â€Å"Industrial transformations†¦increasingly removed production from the home, while cultural transformations valorized home as a haven from the harsh work world† (1010). This relates to the quote she opens with, because Ruskin was one of the numerous writers pushing to get the â€Å"rising middle class to embrace this new ideal† (1010), raising the question of the motives behind said quote. Including other pieces of writing that claim technology is what played a key factor in changing the way individuals and families balanced their two lives, historically, helps her introduce the idea that â€Å"separate spheres are not necessarily the most desirable family and work forms† (1018). Montgomery uses examples to support her arguments, which helps create a mental image in her audience’s mind while reading her work. Her research gathered while with Marjenah’s family, is her most used example, and is a very effective form of support. In Montgomery’s eyes, â€Å"Marjenah’s family exemplifies how new technologies, management strategies, and gender relations are changing the possibilities for work collaborations within households† (1012). She refers to their specific situation as a way to personalize Montgomery’s generalized emphasis on women’s equality in education and job opportunities as being the main factor in society once again giving families the option to â€Å"draw in† and collaborate on work. She uses examples while giving her audience background knowledge of this topic. She starts with an example describing how â€Å"employers relied upon fathers to discipline family work units in some early factories† (1010). She makes the claim that shop-keeping families saw â€Å"kin as sources of income† (1010), more specifically using examples such as â€Å"the baker’s wife iced cakes a few steps from her husband, the butcher and his son chopped meat on the same counter, and for the family of grocers home and work merged† (1010). These examples support her statement that â€Å"the separation of spheres was neither decisive nor abrupt. † (1010). Montgomery does a sufficient job regarding the amount of support she provides her audience with to back up her argument. Every writer has an intended audience. Montgomery’s study was published in a book that has a goal to highlight how culture shapes family life during shifting social and economic landscapes, so it should address a fairly educated audience. The background information provided implies that she was keeping in mind the fact that not everyone who picks up her book will have an understanding of the different norms our society has gone through regarding the separation of work and home life. To conclude, Montgomery was very successful in presenting her argument that â€Å"contemporary gender relations, management strategies and technological practices enable divers family and work forms†¦Far from weakening family bonds, these mergers of work foster family cohesion† (1010). She appealed to her audience’s logos by providing facts, statistics, expert opinions, and by citing other pieces of work on her topic. This also helped her ethical appeal, as did the personal afterward detailing her background and her credentials. Using the example of Marjenah’s family, along with the baker, butcher and grocers, helped Montgomery emotionally appeal to her audience, and to get her point across. Overall, Montgomery presented her argument very clearly; it was fact based, and very informative which makes her exploratory purpose a success.

America Must Provide Foreign Aid to Poor Countries Essay examples --

America Must Provide Aid to Poor Countries         Ã‚  Ã‚  Eliam Diamond lives on the shores of Lake Malawi.   Diamond is a weaver, making mats out of dried palm leaves.   A six-foot sleeping mat takes him four days to make and sells for as little as four cents, not enough to buy what little food there is in Malawi.   So he relies on handouts.   A few days ago, Diamond picked up his monthly ration of donated U.S. corn from the World Food Programme (WFP) at the Ngodzi distribution center near his village, carrying home the 110-pound bags tied to his bicycle (Harman).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Malawi is one of six southern African countries - along with Mozambique, Zambia, Zimbabwe, Lesotho, and Swaziland - in which 14.5 million people face severe food shortages.   The spread of famine on the entire African continent now threatens well over 30 million people and is overwhelming the capacity of relief agencies to address the problem.   Floods last year followed by poor rains across the region caused two successive years of poor harvests.   Director General of the Food and Agriculture Organization (FAO) Jacques Diouf expresses the tragedy that this situation could be reversible: "Wed on not have the excuse that we cannot grow enough or that we do not know enough about how to eliminate hunger."   He notes that a public investment of $24 billion a year - less than ten percents of what developed economies spend on agricultural subsides per year - would be sufficient to "jump start" a campaign against hunger (Caso n).      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The increasing rates of poverty in Africa, south Asia, and Eastern Europe, and the fact that we could indeed give more to the poor "without thereby sacrificing anything of comparable moral significance... ... as Southern Africa seeks food."   Christian Science Monitor.   13 Nov. 2002: 12-13.   <http://www.csmonitor.com/2002/1113/p12s01-woaf.html> * "Income Distribution and Poverty."   <http://www.finance.gov.pk/survey/pover.pdf> * "The effects of poverty on early childhood."   UNICEF's State of the World's Children Report. http://www.unicef.org/sowc01/short_version/poverty.htm * "The Singer Solution to World Poverty."   5 Sept. 1999.   The New York Times.   <http://www.fordham.edu/economics/combs/savechild.pdf>   * Singer, Peter.   Practical Ethics: Second Edition.   New York: Cambridge University Press, 1993. * World Bank.   World Development Report 2002. <http://www.worldbank.org/poverty/wdrpoverty/report/overview.pdf> * "World Aid Trends: never richer, never meaner."   <http://www.devinit.org/ktrends.pdf>   

Product, Price, Promotion & Placement Essay

Product, Price, Promotion & Placement Now that we have analyzed our marketing research and we have identified our potential target markets as being in the young adult to middle age adults and from the lower middle class and upward income bracket it is time to develop our plans to reach into these markets and grow IPT. How we target these markets is a series of techniques known as product, pricing, promotion and placement. We also know from the research that 35% of our customers would buy from a store front, 30% would order online or from a catalog, and our business customers would place direct orders. Product In the 4 â€Å"P’s† product is the lead element because this is what we sell and what we need to put in front of our customers. Our best products are always those that are unique or have a special niche market that does not have as much or less competition in the market. We have a special patented coating for our popcorn that sets us apart and this will be our lead product. Packaging of our product is especially important with a food related product. We want to emphasize the uniqueness and we want it to show, so we will use a clear bag with an Old Fashioned label that will be very appealing and desirable, our popcorn will look good unopened sitting on someone’s counter or table at home or in the office. Pricing Because our product is unique we can demand a higher price than the other run of the mill popcorn producers. As a premium product we also establish IPT as the premier high end popcorn treat producer. Our pricing will also stay well within the range of other high end products. The rest of our product lines will be priced within the average range of other similar treats. Bulk business orders will be discounted and our sales to the national flower and gift basket company will be wholesale allowing for mark up on resale. Promotion Promotion of our products will be three fold and very targeted. First we will increase the number of store front locations in the areas with the best demographics and remember the most important rule for a retail business location, location and location. This will put IPT solidly in the market area and the presence will give our brand the brick and mortar support as is done by Barnes & Noble, Inc. From all of our storefront locations we will promote the IPT website for online ordering and placing orders with the national flower and gift basket company to send our products to friends and relatives across the nation and beyond. We will have to set up a strong website and we will use a professional hosting service to product the secure ordering, catalog creation and other site marketing features such as printable coupons for ordering that can be used at the brick and mortar store fronts. The website will also allow our business customer to place their orders and track the shipment. We w ill be utilizing search engine registration and promotion to make sure we â€Å"pop† on all searches with key words like popcorn, gifts, treats, cookies, sweets and coated to name a few. Placement Getting the product in front of or visible to the consumer is essential, the old saying is that if you have a great product then you must be able to supply that product when the customer wants it and where they want it. Customer service and product availability are everything to the customer. We will expand into each market area such as Philadelphia by establishing a storefront and a small warehousing operation to handle the daily ordering, shipping and support for the market area. The store fronts will produce the product locally for retail and shipping within their market area so the product is fresh and doesn’t age. Our warehouse will stock mainly supplies for the production lines at the store front. A good example is Krispy Kreme, Inc. which uses each location to bake the donuts and then deliver to local vendors such as convenience stores, restaurants, events and other functions. We must be able to support the markets we are targeting. Consumer Characteristics From personal experience and as reflected in our market research most consumers prefer to purchase perishable consumables at a local store and we will need to entice our targeted consumers to come to the store fronts or to order online once they have tasted and enjoyed our products. Much like Starbucks whose coffee shops sell a lot of items not related to coffee we must consider adding the intrinsic items that our customers would find interesting such as free wireless internet access from each storefront. This feature would also help us promote our website and expand our customer base. We must continue to collect feedback from all of our market areas and customer to make sure we keep our product fresh and exciting. Distribution and Growth impacts As we grow we must make sure we have the infrastructure to supply our new markets and that our suppliers are aware of the expected increases in quantities we order and that they are able to keep up. We should also expect discounts for high volume orders. Centrally we will supply the national flower and gift basket company and the local market place. Our store fronts will supply their local markets to include internet orders, business orders and retail sales. Summary We will use all of this information provided today to continue our development of the marketing plan for IPT. I hope we have answered your questions and put to rest your doubts. If I can be of assistance in answering any other questions you might have please let me know as soon as possible. References (Pereault William D McCarthy E Jerome 2006 Essential of Marketing: A Global-Managerial Approach)Pereault, William D., & McCarthy, E. Jerome (2006). Essential of Marketing: A Global-Managerial Approach (10th Edition ed., Rev.). New York, New York: McGraw-Hill/Irwin.

The Lottery Point of View Paper - 867 Words

The Lottery Point of View Shirley Jackson’s choice of point of view in â€Å"The Lottery† is that of being told in the third person. The story is told more by an observer’s point of view rather than that of a participant. In â€Å"The Lottery† she illustrates how what is being done to the family members, of people in the village, is an act of pointless bloodshed. It isn’t clear as to why they carry on with the ancient rite but what is clear is that the people in the village are obedient to the past law and are unwilling to see the whole thing for what it is, senseless killing. Jackson’s third person view is crucial to the plot of the story because it allows the illumination of the fact that the villagers, led by Mr. Summers who had assumed the†¦show more content†¦Their moral alarm fails to go off and pointless violence is accepted. In â€Å"The Lottery† the people grew knowing nothing else, like the young boys in the village who collect the stones f or the killing, it’s the only thing they know. For those reasons, they don’t see what is so wrong with what is going on. 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